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FeedDream Digs
Owner’s lifelong love of fashion deals inspires Boho 72 Boutique
Tessa Berg Photos
As a child, Jamie Mollwitz would often accompany her interior decorator mother to merchandise marts, helping pick out fabrics and talking with vendors. She loved searching for the right pieces for every occasion (even volunteering to Christmas shop for others) and figured one day she’d have a shop of her own to sell her finds.
But it wasn’t until the death of a childhood friend just shy of her 50th birthday that Mollwitz, also approaching 50, decided to take a chance.
She drew upon frequent visits to boutiques in historic areas like Philadelphia as inspiration, using the stories and thoughts gathered from store owners as the foundation for her budding idea. Within eight months, in October 2011, the former stay-at-home mom opened Boho 72 Boutique, a Dublin shop where the decor is as clever as the clothes.
Earrings hang from chicken wire, old green shutters adorn the dressing room and a vintage postal cart holds funky lines like Lost, Black Sheep and Nick & Mo. Eclectic dresses, pants and shirts are meant to be effortlessly put together, and exclusivity to the customer is key: If an item sells out, Mollwitz doesn’t reorder. The store tracks who buys items for a certain event (so party guests don’t buy identical outfits) and creates customer wish lists.
“So many people don’t want to tell their friends about the store,” says Mollwitz, who runs her shop with her daughter Clair Salter and friendly chocolate lab Remi. “They want to keep this secret to themselves.”
Boho 72 Boutique
72 N. High St., Dublin
614-398-9587
boho72.com
Owner: Jamie Mollwitz, 50
At a glance: Bohemian-inspired clothing, accessories and gifts
In the neighborhood: Head next door to Oscar’s for a Ketel One Cosmo and sauteed walleye, then satisfy your sweet tooth with a Jeni’s cone or build-your-own treat from Our CupCakery. Embrace your Irish spirit at Ha’penny Bridge Imports with a traditional Claddagh ring.
Wish List
1. Rock the playful pattern and breezy style of the Boho print peasant dress ($43) for dinner and drinks with the girls.
2. Bed Stu’s handmade Capistrano boots ($215) have a vintage, Western vibe perfect with jeans for a laidback Saturday shopping trip.
Soothe bitter feelings on Jan. 7 (and look forward to next year’s bowl game) with Cheri Sachs’ original Buckeye art ($75).
