New decor shop Elm & Iron brings vintage finds to Clintonville
Photos by Tessa Berg
Daniel McClurg has crisscrossed Clintonville for more than a decade with his house-painting business, so he’d always noticed the 1920s-era High Street building that over the years held a service station and several car-repair shops. When he saw the space vacant last summer, he decided it was perfect to house his fledgling home decor concept to cater to customers transforming homes or getting new ones.
“I learn things by doing,” McClurg says. He wanted to learn the retail business, so he took a headfirst plunge into Elm & Iron.
He renovated the building’s interior but preserved its original brick facade and leaded glass. He maintains a repurposed, industrial vibe by stocking pieces with history: Wooden ship ladders hang from the front window, and a working light from a Navy vessel sits in a corner. Furnishings and gifts range from $3 to $5,000, and McClurg finds pieces locally through customer tips and buying trips as far as Dallas and Atlanta.
“We get customers that come in once a week,” McClurg says. “Every time you come in, you’ll find something new. I don’t want items to get stale.”
Elm & Iron
3475 N. High St., Clintonville
At a glance: Industrial and vintage (think wood and metal) home decor
In the neighborhood: Bite into a chicken shawarma sandwich alongside Mediterranean-loving locals at Lavash Cafe, then grab a peanut-butter or double-chocolate whoopie pie at won’t-believe-it’s-vegan Pattycake Bakery. On Saturday mornings, stock up on fresh produce at a winte
Personalize a bedroom or bare wall with your initials using decorative Louisville letters ($34 each) welded from recycled metal.
Need a fun hostess gift? Colorful Ohio dish towels from Catstudio ($20) bear a hand-stitched border and popular Buckeye cities and landmarks.
One history buff can customize a coffee table with this Franklin County auditor’s register ($1,200) from 1894 to 1898. It covers long-gone developments like the Weisheimer Bridge and lists past arrests, fines and prison time.