Columbus Monthly / September 2012 / Fall into fashion: Christina Getachew

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Fall into fashion: Christina Getachew

Owner, Substance for Fashion Conscious People

FASHION CREDENTIALS

Getachew, 43, opened Substance in the Short North in 2006. Prior to that, she worked in the New York fashion industry for 12 years as a buyer and designer.

THE FALL RUNWAY COLLECTION I LOVE  

Jil Sander, with her really strong lines. It’s always classic, simple and minimalist. I want to have products in my store that stand the test of time.

THREE PIECES YOU NEED TO BE ON TREND THIS FALL 

1. Strong pants. They will be the statement piece in wardrobes. I love the wide legs and higher waistline. It’s beautiful and feminine.

2. A sweater knit. One that’s chunky and almost hand-knit-looking. Try it as a belted cardigan, or use it as a coat.

3. A new handbag. Big bags will be important this fall. It doesn’t have to be leather or over-the-top, just interesting.

TRANSITION TIP 

Invest in a really fun pair of boots. Take the summer dresses you were wearing, and throw on a cardigan with the boots. It’s feminine, and it’s functional because you’re warm.

RIGHT NOW, I CAN’T LIVE WITHOUT MY...

Black skirt. I’m doing a 100-day challenge—I’m wearing it for 100 days in 2012. It’s a commitment to thinking sustainably and wearing an item year-round. It’s cotton, machine-washable and it breathes.