I only tried this pricey laundry detergent because I had a gift card and figured it would be nice to wash Baby Cooper's first round of clothes with a super-gentle, organic cleanser. Because with as much laundry as I do, $18.99 a container is silly. But now, I'm kind of obsessed. Mrs. Meyer's Clean Day Laundry Detergent in Baby Blossom smells subtly fresh and works beautifully. Plus, one jug cleans 64 loads--which for me has equated to about two months' worth of baby clothes. We'd be broke if we used this on everyone's laundry, but I do occasionally use it on everyone else's clothes, too. It smells too good not to every once in a while. You can find it at The Hills Market in Worthington.