Rosy lips are always in season, but there's no better time to wear pink than October.

Estee Lauder celebrates National Breast Cancer Awareness Month with its Pink Ribbon Collection, which includes a trio of pink of lipsticks (hand-picked by senior corporate VP Evelyn Lauder) and a coordinating accessory bag.

The collection includes Pure Color Crystal Lipstick in Tiramisu, Pure Color Lipstick in Candy and in Rubellite. It sells for $25 at Estee Lauder counters during this month only.

The cosmetics company has donated more than $8 million to the Breast Cancer Research Foundation since 1993, according to its website. This year alone, Estee Lauder will donate $500,000 to the cause.

--Dana Wilson