Searching for a wedding gown? There's a new dress shop in town called The White Dress Co., and it's opening in Dublin this weekend.

Searching for a wedding gown? There's a new dress shop in town called The White Dress Co., and it's opening in Dublin this weekend. Owner Jackie Trucco, 32, has been formulating the business since October 2009 and her idea is finally coming to fruition. Trucco, who previously worked for her family's construction business, is hoping to create a fun atmosphere for brides when they visit her store. We chatted with Trucco about The White Dress Co. and its offerings.

What kind of experience will brides-to-be have when they come to The White Dress Co.?

I want to do everything by appointment only to give the bride the personal one on one experience. I also want to look after her mother and friends and those who come with her. We have created a nice lounge area where we will serve drinks and snacks, while I'm with the bride. Her family can be comfortable in the lounge area.

And you're striving for a no-pressure feel, you say.

I want everything to be very personal, but very fun. It's no pressure, they can just come in, enjoy looking around and enjoy the whole experience.

What kind of dresses will women find?

I am carrying dresses that start at $1,400 and go up to $4,500. My average price is about $2,600 to $2,800. I am carrying five designers. I don't want to overwhelm the bride with so many choices. I have about 33 dresses in stock right now, and that will eventually grow into the fall season. My goal is to always keep my stock between 30-50 gowns. I definitely stock a variety. If you want sexy, I have it. If you want whimsical, I have it. And if you want classic, I have it. There is a good variety without being overwhelming.

For store hours and more information, visit TheWhiteDressCo.com. –Heather Weekley, @heather_weekley