The brand's first in-store boutique in the U.S.

Meyers Jewelers is opening the first Hearts on Fire in-store boutique in the U.S this Thursday, Nov. 21.

The Hearts on Fire diamond, known for being the most perfectly and precisely cut in the world (using a method the brand is keeping secret), comes in rings, bracelets, earrings, necklaces, etc. Prices start at $1,000 and go all the way up to $5 million.

"We are thrilled to launch the first ever in store Hearts On Fire boutique as it offers our customers an exciting shopping experience and an even greater selection," said Scott Weisman, Meyers Jewelers Vice President, in a release.

Meyers has carried the brand for seven years, and Shawn Rummel, a lead salesperson, sold more Hearts on Fire units than any other salesperson in the world last year.

The store will have a ribbon cutting and a party from 6 to 8 p.m. this Thursday to celebrate the new space.

-Taylor Starek, @rogerstaylorj

Photo courtesy Meyers Jewelers