The What Not to Wear host and fashion stylist came to The Limited at Easton this week to promote the store's new the Style Stage
Photo courtesy The Limited. Left to right: Diane Ellis, CEO The Limited; Tadd Spering, CEO Stylinity.com; TV host Stacy London
What Not to Wear host and fashion stylist Stacy London came to The Limited at Easton this week to promote the store's new technology, the Style Stage by Stylinity. The Style Stage is a new social media concept which allows customers to take photos in clothes they're trying on and share them online. Other users can then search looks by size, season and more, and shop directly from the looks. We sat down with London to talk about the Style Stage, fashion in Hollywood and what's coming in 2014. -Heather Weekley, @heather_weekley
How will the Style Stage by Stylinity change a woman's shopping experience?
It's the first social media commerce site of its kind. You're influencing your friends and family. If someone loves what you're wearing, they can click it and shop from there. You can search by body type. I love it as a stylist. It's a new platform. Online is so important, and this is the only technology that's onmi-channel. There's so much possibility, and I love it.
What three women are doing style best right now?
I like the way Taylor Swift dresses, and sometimes Miley Cyrus. Taylor is prim, proper and classic. Miley's done vintage Dolce & Gabbana, and it looks so great on her. Those are two young women in the spotlight. And someone in the fashion industry is Eva Chen, the editor-in-chief of Lucky. She doesn't dumb things down. There is a candor there that is respected. There's that relatability and style conversation.
What's your favorite item in your closet?
I honestly don't have a favorite item, but I just ordered a great Burberry trench coat with leopard mink sleeves. I'm also loving black stretch skinny jeans. I'll probably be wearing that trench forever. You always want use value out of your clothes, but sometimes you have to give into that joy.
Easiest way to accessorize?
Put a jewel encrusted belt on a simple dress-it defines the waist, which I love. It's that statement piece on a blank outfit. Accessories are more affordable, and it's an easy way to translate trends. Like when florals come around in spring, try a floral sandal or a floral clutch. I had lunch with a friend who was wearing all black, which looked very chic, with a royal blue bag and scarf. That scarf took the outfit to the next level.
What can we look forward to in fashion in 2014?
There's a lot to look forward to now that Nicolas Ghesquière is coming to Louis Vuitton. And with Ann Demeulemeester leaving her label, there are a lot of changes afoot. What's new that we haven't seen? Trends trickle from season to season. It's all about how the stores market things. You may already have what they have in your closet Don't buy anything without knowing what to buy. In terms of shoes, we'll see a lot of mules. Plus bright colors and sporty wear.