Q: So what's in your store?

A: It's a mixture of vintage home furnishings and new gift items. It definitely has a cottage feel to it. It's very nostalgic. Everybody, when they come in here, they feel very comfortable.

Katie Palmer, 43
Owner, SoBo Style
3282 N. High St., Clintonville
(614-447-8880)

Q: So what's in your store?
A: It's a mixture of vintage home furnishings and new gift items. It definitely has a cottage feel to it. It's very nostalgic. Everybody, when they come in here, they feel very comfortable.

Q: Where do you find your vintage pieces?
A: We've been in business for eight years. So when we started, we were out searching all the time. But over the years, we've established relationships with vendors in the area .... They say, "We've got this, this and this." And I'll say, "OK, paint this one black; paint this one green." It's a win-win situation.

Q: So your vintage is all refurbished somehow: Some pieces are repainted, and others are one-of-a-kind pieces created from pieces and parts of other vintage items, right?
A: Yes! We work on everything. Nothing's in original condition.

Q: Let's talk about your gift areas. What's the baby section like?
A: Baby's huge! It's mostly gifty. People come here on Saturday mornings. It's like baby bonanza, and they're on their way to baby showers. We have a lot to choose from.

Q: Like what?
A: Lovies, cute bibs, fun onesies, soft leather shoes. The swaddlers have been the biggest hit, though! It's cotton muslin, so it's soft, lightweight. The more you wash it, the softer it gets. It's a nice, breathable blanky.

Q: You also have a cool collection of jewelry. Can you talk about it?
A: In the past four to five years we've brought jewelry in, and it's huge. At first, I was like, "I can't buy jewelry for people. It's so personal!" But it's really taken off.

Q: And I hear your oil cloth bags are popular, yes?
A: The oil cloth is huge. It's our staple. It's great for kids going to the pool, the gym. It's waterproof. You just wipe it off. And we sell it by the yard. It's just got the right look and the function and the price. And that's what our SoBo style is about-- it's got to have the look, the function and the price.

Q: You offer greeting cards too, yes?
A: Yeah-- the funny cards. Nobody wants the grocery store cards.

Q: You are originally from here, and then worked in the children's clothing business in San Francisco for 11 years before returning. Why'd you pick Clintonville for your shop?
A: This is where I was born and raised, and that was my home and that's what was comfortable to me. I like the two-minute commute to work. And the neighborhood is so supportive.

Q: Can you tell us about your upcoming annual sidewalk sale?
A: We're so excited! It's Aug. 1, 10 a.m. to 6 p.m.. We mark things down just to clean house before the new fall items come in. Come early for the best selection!

Q: Why do you love what you do?
A: It's the whole scene. It's so gratifying-- people are like, "I love your store." We don't take ourselves too seriously. It's retails shopping for goodness' sake. It should be fun!