Bruce Abbott, 50
Owner, Abbott's Antique Paper & Emporium
1108 N. High St., Short North
614-299-9906

You're an antique store, but with a very specific twist. Can you tell folks about your shop?
The focus is on the paper - original, vintage magazine ads, historical articles and magazine covers. And being in this (northern) part of the Short North, you can take a few things over the top.

This hobby actually began as your father's. He restored Packards and often bought old magazines, hoping to find old Packard ads he could look at. Once he had compiled a collection of magazines, you started going through them, pulling cool ads and articles, storing them in plastic covers, and selling them at car shows. What years do you have car ads from?
They go from 1902 to 1986.

Why stop in '86?
The quality of magazines in the 90s went to (crap).

But you go well beyond cars. What other categories do you have?
Airplanes have been popular. Militaria has always been huge, mostly World War II stuff. Toys, children, health and beauty. Dogs - everybody loves dogs. Trains.

And the most popular?
Right now, the most popular is art deco. I created that category after the last Ohio State Fair, because the 20-somethings were running me ragged looking for Audrey Hepburn, Wizard of Oz, Viviene Leigh.

Each ad or story is cut and bagged in clear plastic, then labeled by category, so the store is easy to navigate, right?
Yes. Categorized and sub-categorized.

What's the price range?
Roughly between $4 and $25, with the average price being $7 or $8.

How many pieces do you have?
About 35,000, out of 2,500 magazines.

I hear you have even more magazines in storage, right?
5,000. They're everywhere in the house. Boxes in every room! It is amazing.

Where do you find these magazines?
There are a lot of really great paper auctions in the state of Ohio. Libraries will reduce inventory and sell an entire collection.

You talk about how these make great, inexpensive gifts, because people can choose a topic someone they know likes and have these framed. Do you have a favorite piece that's special to you?
Some of my favorite pieces don't make it here, because they're even too off-color for the Short North! I would say that the Packard ads of my father's cars that he actually had (are my favorites).

Any other funny ads people would like hearing about?
Playboy cartoons are huge! It's bathroom art. The pinup section... some of them are just-they're timelessly funny.


Kristy Eckert is the editor of Capital Style.