Lois McCourt was in a department store last year looking for a bathing suit. All she found was frustration. "I see frumpy and I see skinny, and I say, 'Where am I?' " she recalled. "And I want to cry."

Instead of succumbing to tears, though, the 46-year-old Long Island native and onetime jewelry designer-who is now a stay-at-home mom with three sons in Dublin-got to work. The result? Swankini swimwear. McCourt's flattering two-piece suits, on the market since January, have already been featured on the "Today" show and in Redbook. "The best feeling is when someone comes out of the dressing room," McCourt said, "and says, 'I feel good in it.' "

Swankini suits, which cost $75 for tops and $45 for bottoms, are available at www.Swankini.com. For an appointment to try on the swimwear in person, call 614-735-4774.