Three years into Pelotonia, a bike ride to beat cancer, it's the fundraising creativity that continues to amaze organizers.

Three years into Pelotonia, a bike ride to beat cancer, it's the fundraising creativity that continues to amaze organizers. The August event this year aims to attract more than 5,000 riders (doubling its first-year numbers) and raise $12 million (almost tripling its first-year numbers) for The Ohio State University Comprehensive Cancer Center-James Cancer Hospital and Solove Research Institute. So how are people raising millions? Spokeswoman Jessica Kinman recounted the ways: "Cornhole contests, pancake tossing, a bar with a drink made just for them, an 'Amazing Race' event around the city, garage sales, and making and selling ties and necklaces. People have just gotten really creative to get more people engaged." And, ultimately, to get more people saved.

Pelotonia, Aug. 19-21, offers four routes to ride between Columbus and Athens, ranging from 23 to 180 miles. Participants raise at least $1,200 to $2,200, based on the distance they ride. For more, visit Pelotonia.org or call 614-221-6100. The bike shown here is a Trek Madone 4.7 from Trek Bicycle Store Columbus.