The Ritzy Rose is thrilling brides with exquisite vintage brooch bouquets
Jennifer Rose Diehl was planning her own 2010 wedding when the idea to make a bouquet from vintage brooches hit her.
"I knew that I wanted something different than fresh flowers," she said. "I wanted something that would last forever."
Others were dazzled. And within months, country star Miranda Lambert was carrying a Diehl creation down the aisle.
Now, Diehl is thrilling brides nationwide, and she's left her corporate job to run her bouquet business, The Ritzy Rose, fulltime.
The Ritzy Rose creates custom brooch bouquets. Each, Diehl says, is a reflection of the woman who will carry it, handmade with hundreds of baubles and beads, family heirlooms and flea market finds. A single bouquet can take months to create, and costs between $275 and $675.
The special touch for one of Diehl's brides, for example, was the counter her umpire grandfather held in his hands for years. "It meant so much to have it in my bouquet-that and the special brooches that my husband's five aunts sent from Italy," said Jess Savaggio of Houston.
Savaggio loved Diel's creation so much that she took it to the Vatican to be blessed. But it wasn't divine intervention that led her to this Columbus designer: It was an article in Us Weekly featuring Lambert's bouquet.
"From the moment that happened, it has all been a whirlwind," Diehl said. "Miranda threw a shower, and all of her friends and family collected pieces and gave her one for the bouquet."
That publicity, along with articles in Vogue, InStyle and Elle, have clients calling from around the world.
With an impressive design background, the New York City girl was wooed to Central Ohio in 2005 for a job with Abercrombie & Fitch. Three years later, Limited Brands was calling. Diehl left her job at Bath and Body Works to devote all of her attention to her company.
"It was a little scary," she said.
Now, though, she has created 60 bouquets, and has orders for more than twice that. "I have so many orders I just can't keep up," she said.
The Ritzy Rose is a labor of love for Diehl and her husband, Jason. She's color and texture. He's facts and figures. But most weekends, you can find the couple together at a flea market or garage sales, searching for antique pieces that bring the bouquets to life.
Diehl can't say for sure where her appreciation for preserving the past came from. What she does know, however, is that the future is bright.
Up next? Boutonnieres.
"We," she said, "want to create something just as meaningful for men."
For more information visit TheRitzyRose.com. Watch Andrea Cambern's "Female Focus" weekdays at 5 p.m. on 10TV News HD.
Photos by: WILL SHILLING