NEW YORK (AP) - Jonah Hill and Kristen Bell are among a batch of celebrities donning Russian-language "Love Conquers Hate" T-shirts to show support for gays in Russia alarmed by a new law banning pro-gay "propaganda."

NEW YORK (AP) Jonah Hill and Kristen Bell are among a batch of celebrities donning Russian-language "Love Conquers Hate" T-shirts to show support for gays in Russia alarmed by a new law banning pro-gay "propaganda."

It's part of an initiative launched Monday by the Human Rights Campaign, the largest U.S. gay-rights group.

Participating celebrities will share photos of themselves wearing the T-shirts on their social media platforms, encouraging followers to do likewise. The HRC says net proceeds from the T-shirt sales will go to a fund supporting gay-rights efforts in Russia.

The law banning "propaganda of nontraditional sexual relations among minors" was enacted in June.

Gay-rights activists have asked the International Olympic Committee to call for the law's repeal ahead of the Winter Olympics, to be held in Russia in February.