"We have clientele from all over the country," explains Diane Warren, owner of German Village deli institution Katzinger's. After constant inquiries about shipping orders out of town, Warren decided to feed the need.

"We have clientele from all over the country," explains Diane Warren, owner of German Village deli institution Katzinger's. After constant inquiries about shipping orders out of town, Warren decided to feed the need.

After more than a year of planning, KatzingersGrocery.com launched Nov. 1, offering a few hundred products including meat, cheese, vinegar, honey, bread and chocolate. Featured is a combination of Katzinger's best sellers from the shop, as well as products Warren hopes will become new favorites, like Merula olive oil from Spain that's "so divine we are selling it by the case online."

And instead of gift baskets, you'll find "caboodles"-packages of pickles, jams, assorted cheeses and even Katzinger's famed Reuben. For $150, the deli will overnight a caboodle with all the corned beef, Swiss cheese, Russian dressing, sauerkraut and rye bread needed to feed four, plus potato knishes, brownies and pickles.

Up next, the 30-year-old deli will open a second location inside the North Market. Slated to open in April, Katzinger's Little Deli will offer 10 of the deli's most popular items, plus an "Only at the Market" sandwich with pimento spread, roast turkey, apple-wood smoked bacon and tomato, grilled on farm bread.