Or, Makeup Revolution Dupe Test (part 2); comparing I Heart Makeup's imitation palettes of the Too Faced palettes.

First things first: Let’s clear up some naming confusion here.

The brand I Heart Makeup is sold by TAM Beauty, the brand that brought us Makeup Revolution. Lest you be confused—we certainly were—the two names seem to be relatively interchangeable. Some of the palettes we tested, which are sold as I Heart Makeup on the TAM Beauty site, are sold as Makeup Revolution palettes on Ulta’s website. We’ll use I Heart Makeup throughout this post, but be aware that you might find these palettes as Makeup Revolution products, depending on where you shop.

Last month, we compared Makeup Revolution’s dupes for Urban Decay’s Naked palettes and Lorac’s Pro palettes. This month, editor Emma Frankart Henterly took on I Heart Makeup versus Too Faced, makers of the popular chocolate- and peach-scented eyeshadow sets.  Once again, she did wear tests on what she had available—in this case, the Chocolate Bar and Sweet Peach palettes—and did swatch comparisons of the rest.

IHM I ♡ Chocolate vs. TF Chocolate Bar

I Heart Makeup swatches are on the left side of each pair, with corresponding Too Faced shades on the right.

Cost: $14.35 vs. $49
Brush: Cheap, dual-ended foam applicator vs. nothing
Mirror: Large vs. small
Packaging: Cheap plastic vs. metal
Scent: Chemical and unpleasant vs. rich chocolate
Shade swatches: Similar, but far from a perfect match
Pigmentation: The Chocolate Bar is much more pigmented and blends far more easily than the I ♡ Chocolate palette; when asked, a coworker was easily able to identify the dupe.
Availability: Both at respective brand websites; Chocolate Bar also at Ulta and Sephora

IHM I ♡ Chocolate – Salted Caramel vs. TF Semi-Sweet Chocolate Bar

I Heart Makeup swatches are on the left side of each pair, with corresponding Too Faced shades on the right.

Cost: $14.35 vs. $49
Brush: Cheap, dual-ended foam applicator vs. nothing
Mirror: Large vs. small
Packaging: Cheap plastic vs. metal
Scent: Chemical and unpleasant vs. a hint of chocolate
Shade swatches: Nearly identical
Pigmentation: Surprisingly, the Salted Caramel palette boasted better pigmentation, especially in the deep blue and black shades.
Availability: Both at respective brand websites; Semi-Sweet Chocolate Bar also at Ulta and Sephora

IHM I ♡ Chocolate – Chocolate Love vs. TF Chocolate Bon Bons

I Heart Makeup swatches are on the left side of each pair, with corresponding Too Faced shades on the right.

Cost: $14.35 vs. $49
Brush: Cheap, dual-ended foam applicator vs. nothing
Mirror: Large vs. small
Packaging: Cheap plastic vs. metal
Scent: Chemical and unpleasant vs. a hint of chocolate
Shade swatches: Most shades are similar, with a few wild cards in the Chocolate Love palette that have no Chocolate Bon Bon equivalent.
Pigmentation: Chocolate Bon Bon seems to have better pigmentation when swatched.
Availability: Both at respective brand websites and Ulta (Chocolate Love is online only); Chocolate Bon Bons also at Sephora

IHM I ♡ Chocolate and Peaches vs. TF Sweet Peach

I Heart Makeup swatches are on the left side of each pair, with corresponding Too Faced shades on the right; the two Too Faced shades on the far right did not have dupes.

Cost: $14.35 vs. $49
Brush: Cheap, dual-ended foam applicator vs. nothing
Mirror: Large vs. small
Packaging: Cheap plastic vs. metal
Scent: Chemical and unpleasant vs. peach candy
Shade swatches: Most shades are quite similar, except for the matte peachy pink and glittery purple shades in the Sweet Peach palette, which have no equivalent in Chocolate and Peaches.
Pigmentation: The Sweet Peach palette is far more pigmented and blends much more easily than Chocolate and Peaches.
Availability: Both at respective brand websites; Chocolate Bar also available at Ulta and Sephora

Once again, Emma conducted both wear tests under similar conditions, using Too Faced’s Shadow Insurance primer set with a neutral color from the palette. In general, the I Heart Makeup shadows started to fade after all-day wear, while the Too Faced shadows were still going strong eight to 10 hours after application.

Surprisingly, the quality of the I Heart Makeup palettes was extremely hit or miss. The Salted Caramel palette easily beats out the Semi-Sweet Chocolate Bar in terms of pigmentation, though you’ll still have to work to blend the colors smoothly on the eyelid.

In terms of the original Chocolate Bar and the Sweet Peach palettes, we recommend the real deal. The scent is worlds better in both, and the versatile colors, rich pigment and super-blendable hues make these palettes well worth the investment.

The Chocolate Bon Bon palette and its dupe are really up to personal preference. The pigmentation is slightly better in the Too Faced version, especially in that hot pink shade, and the matte hues just blend more smoothly. But the Chocolate Love palette works well enough for what it is and remains a viable option.