The new ice cream trend that’s addictively sharable—whether with another person or via your social media feed

Originating in Thailand, rolled ice cream first swept across Asia and is now taking over the Instagram feeds of in-the-know locals thanks to Simply Rolled Ice Cream, the first outfit to offer the frozen dessert in Columbus. Simply Rolled got its start in 2016 as a food cart, around the same time that Oats & Barley Market opened in the Short North. The two purveyors formed a fast friendship through pop-ups at the market that attracted customers from around the Midwest. In May, the Oats & Barley owners bought the business and moved it permanently to the front of the market. Simply Rolled is now open full-time, and has staffed up to serve the sometimes-lengthy line of customers in love with both the product and the process.

How does it work? The base liquid is poured onto an extremely cold metal circle and manipulated with small paddles, spread out across the surface and then pushed into rolled strips. “It's really fun to watch,” says Shannon Sano, co-owner of both businesses along with her husband Joe and friends Georgia and Steve Agganis. “[It's] almost like a beautiful piece of art when it's done.”

With a focus on quality, Simply Rolled's recipe starts with organic, grass-grazed milk, from Ohio's Hartzler Family Dairy, that is never frozen until it is crafted to order. Classic base options include vanilla and matcha green tea alongside seasonal specials like avocado or blackberry. Each creation can be customized with two mix-ins and two toppings—ranging from lavender honey to green tea Pocky to Fruity Pebbles.

Too many choices? Pick from one of Simply Rolled's seven signature flavors, including Strawberry Serenity or the best-selling Oreo, which includes two full cookies, one mixed in and one on top. Finish off the masterpiece with a color-changing spoon and snap a quick pic before you dig in!