Finally, a wedding rental site for the ladies.
The groom and all of his men have been renting tuxedos since they attended their high school prom. Now, a new rental dress website is going to close the gender gap on that wedding price tag for women, one proposal at a time.
If you can have groceries delivered to your house from an app or get Siri to text your parents for you, why can’t you also rent a bridesmaid dress online? Kelsey Doorey, CEO and Founder of Vow to Be Chic, told Forbes.com that she pitched the L.A.-based wedding attire rental startup while in business school.
While sites like Rent the Runway have been around for a while, it has been less than effective when it comes to finding wedding or bridesmaids’ gowns. Finding multiple, identical versions of a dress that fits both your wedding’s color palette and its overall aesthetic can be a challenge, especially when you have a large bridal party.
Vow to Be Chic differs in that it focuses exclusively on renting gowns for brides and their ’maids. While the bridal options are limited to “little white dresses”—think bridal shower and rehearsal dinner—the bridesmaid options, available for rent or purchase, are robust. Designers include Nicole Miller, Jenny Yoo, Monique Lhuillier, Watters, Theia and more.
Users can register on the website—vowtobechic.com—after providing their email, phone number and tentative wedding date before filtering through dresses based on color, fabric and even dress length.
Getting a rented bridesmaid dress dry-cleaned and shipped to your place two weeks before the wedding, complete with a pre-addressed return label, for a fraction of the cost of buying new only makes sense when, despite a bride’s insistence otherwise, you’ll probably never wear that bridesmaid dress again. Or hey, stick with the alternative: a closet full of floor-length or taffeta gowns that will never again see the light of day. We know which option we’d pick.