One thing magazines do better than any of our media brethren is big, beautiful, print-quality photographs. And this issue is full of them.
But as evidenced by the time and planning that went into our fall fashion feature that begins on Page 36, filling the pages with photos is no easier than filling them with words. The enormous project, which led to a nine-hour photo shoot on July 25, was coordinated by Home & Style editor Sherry Beck Paprocki.
“We start at least six weeks in advance brainstorming locations and setting a date in stone,” she says. “Then it becomes a logistical puzzle, pulling in models, retailers and other support personnel.”
The theme for this year's photo shoot was Downtown urban chic. “I thought it'd be cool to incorporate the skyline at night,” says photo editor Tim Johnson. “We needed a place where we could do interiors in case of rain, and Miranova provided a variety of casual to formal locations and close proximity to the [Main Street] bridge and skyline.”
This year's models, Scott and Angel, are represented by Sigal Models & Talent, which provided their sizes beforehand. Sherry and local boutiques chose clothing for the looks she was after, and then Sherry picked it up the day prior to the shoot. In this case, clothing and accessories worth about $10,000 were trusted to Sherry's care by five retailers—Rowe, Kiln, Cheesecake Boutique, Jeffrey Thomas and Thread.
When the day of the shoot arrived, a detailed, nearly minute-by-minute schedule was given to the dozen or so professionals participating. In addition to the two models and two photographers, there were hair and makeup volunteers from the Charles Penzone Salons, as well as a number of helpers and assistant art director Alyse Kordenbrock, who ultimately designed the fall fashion cover and feature pages.
The day started around noon and didn't end until about 10 p.m. “There's a lot of adrenaline flowing, so none of us feel tired until the bitter end,” says Sherry.
The afternoon was spent shooting around M at Miranova, then, following a quick 5 p.m. dinner of sushi and burgers, evening shots on the bridge began. “I chauffeured for the three major bridge shoots,” Sherry says. “Models dressed throughout the evening inside of M, then I picked them up at valet and drove them to the closest point so that they could walk up the bridge. The female model, Angel, was hiking in leopard-print heels. The male, Scott, was wearing vests and a winter jacket even though the temperature was in the high 70s.”
“The tricky part of the exteriors was the constantly changing light as the sun went down, and balancing that with wardrobe changes,” Tim says. “The area is also really busy with pedestrians who were constantly coming in and out of photos.”
“Tim Johnson is a pro, mega-shooting each pose and each outfit about 80 times to get the best facial expressions, lighting, backgrounds, views of clothing, coaxing models into exactly the right pose,” Sherry says.
We hope you'll agree, the result was worth the effort.