Columbus designer Genoveva Christoff is coming off a big year of celebs wearing her designs
Masika Kalysha, left
First Keyshia Cole; then Masika Kalysha.
Columbus designer Genoveva Christoff is coming off a big year of celebs wearing her designs.
"It's exciting," the 38-year-old says.
Christoff, who was born in Macedonia and moved to the U.S. 10 years ago, first launched her label after graduating from the Columbus College of Art & Design in 2009.
Her clothes have walked the runway at three CMH Fashion Weeks, one New York Fashion Week Benefit and, most notably, the 2012 Diet Pepsi Style Studio Show, attended by Mary-Kate Olsen and Debra Messing.
"My designs are fashion forward and feminine and sophisticated with an edge," she says. "I use the finest of fabrics-that's important to me."
Body-hugging leather is paired with intricate lace, bold prints and interesting shapes in her most recent womenswear collection. She launched an accessories line in 2014, too, after working with local company Conus Laser Group to laser cut bracelets, bags and necklaces.
Last year, a stylist for Cole reached out to her after seeing Christoff's new pieces on Instagram. She sent some looks his way, and Cole wore her laser-cut bracelets at her concert. Shortly after, Kalysha showed up to the Love & Hip Hop Hollywood Reunion in one of Christoff's black leather and lace dresses.
Next up? The designer plans to get into more boutiques (she's currently at Brigade in Columbus and boutiques in L.A., San Francisco and New Jersey), turn out more products and keep in contact with celebrity stylists.
Which celebrity would she like to see in her line next?
"Rihanna," she says, without hesitation.
-Taylor Starek, @taylorstarek
Photos courtesy ofGenoveva Christoff