Buy a coat, and Macy's will donate one to Clothes4Souls

Today marks the first day of Macy's new "Buy 1 & We'll Give 1" program.

For every men's, women's, junior's and child's coat purchased in store and online (up to 30,000), Macy's will donate one to Clothes4Souls. The program runs through Nov. 2.

Clothes4Souls, a nonprofit, collects clothing from various organizations and distributes them directly and through microenterprise efforts (recipients of the clothing turn around and sell them, for instance, at a marketplace).

Many of the coats will be marked down during the campaign, so snag your charitable discount while you can.

-Taylor Rogers, @rogerstaylorj

Photo courtesy of Macy's