"We're giving pieces new life."

After spending more than a decade in the Bay Area working as a buyer in the fashion industry, Palmer, 48, moved back to Ohio to open her store in 2001. Since then, she's turned the Clintonville shop into a destination for recycled and repurposed furniture. Shoppers also find a wide selection of jewelry, baby gifts and home décor accents from local and regional lines. Says Palmer: "We're giving pieces new life."

3282 N. High St., Clintonville; SoBoStyle.com

How would you describe the shop's vibe?

We call it retail therapy. It's not serious at all. It's shopping, so it should be fun. We try and put people and ease. We don't want them to be intimidated.

What's your favorite thing from the shop that you personally own or use?

The Twist Style jewelry from Richmond, Va. I wear it almost every day.

What locally owned stores do you admire?

Mary Catherine's Antiques in the Short North. She [the owner] was the forerunner of the Short North. Now her daughter runs it. They've stayed true to what they do for a long period of time.

What are you doing when you're not here?

I am a huge shopper. I'm always going places: flea markets, antique malls, Anthropologie. I want to see what else is out there and what everyone else is doing. It's for inspiration and to stay on top of the trends.

Single favorite item to eat in the city?

That's a no-brainer: It's the Northstar veggie burger. It's a treat.

Best place to enjoy a drink?

Our monthly girls' night. All my friends get together at someone's house, and it's always a different theme. It's great to spend time with friends on a random weeknight.

Ultimate Saturday in Columbus?

Going to the Clintonville Farmers' Market, then riding my bike on the Olentangy Trail. I love to go to Oakland Nursery, buy some plants and spend time in my urban oasis.

Best business tip you can offer?

Deliver excellent customer service. It's the basis of every business, no matter what industry you're in.

Funniest thing a customer ever said to you?

Where do you want to start? I could write a book. People ask, "Are you a chain? Do you have more than one location?" or "Can I move in here?"

What's your personal mission statement?

It's about the customer. We want to be known as a friendly shop and a vibrant source in the community. SoBo is a mix of stories and talents that has evolved over the past 12 years to become greater than the sum of its parts. The people who have been part of this journey with me are some of the most talented and caring people I know.