Greg Bates' country song, "Did It for the Girl," mentions timeless Western wear along with shining the Chevy, spending more for a haircut and leaving the ball cap at home - "ironed up a pearl snap."
Greg Bates’ country song, “Did It for the Girl,” mentions timeless Western wear along with shining the Chevy, spending more for a haircut and leaving the ball cap at home — “ironed up a pearl snap.”
Louis Taubert Jr., whose family began selling Western wear in Fort Laramie in 1919, says there’s a reason Western wear rarely goes on sale.
“The beauty behind Western wear is that it doesn’t go out of style,” said the co-owner of downtown Casper’s Lou Taubert Ranch Outfitters. “You don’t see a lot of things on sale. The same things my dad sold 40 or 50 years ago we sell today.”
Taubert says he was selling Levi’s 501 shrink-to-fit and Wrangler cowboy cut jeans 25 years ago, and he is selling them today to College National Finals Rodeo cowboys along with the newer Denver-based Cinch brand.
With Wrangler a major sponsor of the CNFR, all Casper and Evansville Western wear stores are offering deals on Wranglers this week.
Taubert admits that “women are more fashion-oriented,” and that his staff sells jeans “with a lot of bling, embroidery, studs” to the CNFR’s female contestants.
At Monday’s slack performance, goat tyers exhibited the athleticism, grace and coordination needed to succeed in their sport. As the only female event that requires a dismount, a goat tyer must swing off her horse, race to the awaiting kid, flip the kid, kneel in the dirt and tie, all in the low 6-second range to have any chance at placing.
It is not an event for skin-tight, poured-into britches with pounds of sparkle on the pockets.
But it does allow for some sparkle on the front and back pockets, and a perfect-fitting yet stylish boot.
“The rodeo kids, especially the girls, want sparkle, flash and bright colors,” said Sammy Borden, manager of Casper’s Boot Barn.
“Working cowboys want the cheapest, most durable jean, ‘anything that will get me through the mud,’” Borden said.
Borden is a big fan of Ariat boots and said goat tyers like them for the fit, which allows them to dismount safely and run quickly, as well as for the tops that feature crosses, wings and fleur-de-lis designs.
“I feel like they make that boot for everybody,” Bowden said.
In the same way, Bowden said goat tying contestants are better off with the Wrangler Rock 47 jean, which is a “fashion-type” jean but offers a more comfortable fit with some bling on the pockets but not so much that it hurts, as opposed to the very popular Miss Me jeans, which are, in Bowden’s words, “total bling,” and not the most comfortable ride.
For the latest in Wrangler fashions, the 10th annual Wrangler CNFR Style Show is Saturday from 11:30 a.m. to 2 p.m. at the Parkway Plaza. Tickets are $30 and are available in advance at the Casper Events Center box office. The style show has sold out in the past, so advanced ticket purchase is recommended.
Southern Region CNFR contestants are this year’s models, according to style show chairwoman Roxy Skogen. Clothing for men, women and children will be featured in casual as well as dressier fashions, all provided by Wrangler.
In addition, the live and silent auctions feature a roping jacket from George Strait and a pair of Jason Aldean’s autographed jeans. A one-of-a-kind 30/30 lever action rifle with CNFR logos will also be offered, donated by Skogen and her husband.
Proceeds from the style show benefit the National Intercollegiate Rodeo Association Foundation.