Columbus videographers have raised the bar with cinematic styling and an emphasis on meeting Hollywood-like standards.
Gone are the days of point-and-shoot wedding videos, routinely recording every second of the day from a guest's point of view. Now, couples seek coverage of their big day that is not only expertly captured and finely edited, but also entertaining.
"We're giving them a final product that they're actually going to want to watch," says Bryce Koechlin of AddVision. Video specialists at AddVision capture the events in motion and artistically edit the shots (music included) into full-length feature films and shorter, three- to five-minute snippets of the day.
Rather than expecting friends and family to sit through an entire video of the ceremony and reception, Koechlin says these "wedding trailers" are "definitely something you want to show everybody," and are popular on social media sites. They provide a short summary of the wedding story, capturing important details and delivered in an enjoyable clip.
With quick cuts to new scenes, sharp angles and fading music, these videos are like movie trailers and, in the industry, the terms "cinematography" and "wedding cinema" are commonly thrown about.
"When we say professional video, it means all shots are right. There's no shaky camera, no bad lighting," says Julie Hedrick of Blue Skies HD Video & Film Productions LLC. Imagining the shots before they happen ensures she captures the moments perfectly and avoids mishaps like being trapped behind an exiting couple.
"Professional wedding videographers anticipate what's next. We know where we need to be," she says. "Professional videography guarantees a solid quality wedding movie that couples watch time and time again … because they are so customized and so unique."
Blue Skies' husband-and-wife duo shoots high-definition video from up to three camera locations at a time and even uses a 1950s film camera to capture vintage shots in both color and black and white. This 8-millimeter film is grainier and "makes the couple look like their parents or grandparents on their wedding day," Hedrick says.
Just as "wedding cinema" is trending, so is a new take on photo booths. Video booths are a hot item at weddings, and slow-motion videos procured from these booths are going viral.
Video booths give guests an opportunity to deliver a message to the newlyweds or just act goofy in front of the camera. For the slow-motion versions, each short video clip is slowed down, pieced together with others and played over music.
"It's hilarious," Koechlin says, referencing over-the-top props and choreography seen in video booths.
In a way, video booths replace the video messages often included in traditional wedding videos of decades past, a trend that has lost its appeal. Facing the camera and speaking free-style for these generic messages "makes people uncomfortable," Koechlin says. "It's been probably five years since we've done that."
Video, the experts say, captures the wedding day's events in ways a photo simply can't.
"Photos are literally a millisecond of an event, of an image," Hedrick says. "Photos don't have emotion. You might get a photo of her crying, but in the video you see and hear what makes that bride cry. When you watch it back, it's so much more powerful than just a still photo."