What Resource/Ammirati founder Nancy Kramer has against her own name
I've known Nancy Kramer a long time. She was a central figure in one of the first features I wrote for Columbus Monthly-a 2003 examination of the doomed uber-marketing/advertising agency Ten Worldwide-and I've spoken to her many times since then as she rebuilt Resource/Ammirati into the biggest advertising agency in town. She's a warm, down-to-earth person, so I've always felt comfortable calling her Nancy. Turns out that was a mistake.
As I discovered recently, the rules of polite conversation are a little different with her: The people who know her best call her "Kramer." Strangers and acquaintances like me go with "Nancy." To be sure, she doesn't get upset if you call her Nancy. But, as she told me in a recent email, "I never really liked my first name."
The preference traces back to her middle-school years in Columbus. "I am sure I could not articulate this in middle school, but to my ear, names that end with the sound 'eeee' seem somewhat weak and a bit 'girly,' which was unappealing to me," Kramer writes. She adds, "I think people thought Kramer fit my personality more than Nancy."
Friends, co-workers, fellow civic leaders, even her husband, Christopher Celeste, call her Kramer. There are some holdouts. Her brother still goes with Nancy, as did her parents, both of whom are deceased. And then you've got the folks at IBM, which acquired Resource in January. "Our new partners at IBM are trying to figure out what to call me," she writes, adding a smiley face emoji to the end of the sentence.
(Photo Will Shilling)