"It's not technically a fad; people have been juicing for years. It's essentially an entire meal, too. And I'm supporting a local biz." These are the thoughts that invariably run through our heads when justifying the purchase of cold-pressed juice, and we can't be the only ones.

"It's not technically a fad; people have been juicing for years. It's essentially an entire meal, too. And I'm supporting a local biz." These are the thoughts that invariably run through our heads when justifying the purchase of cold-pressed juice, and we can't be the only ones. With juice bars in the Short North, Downtown and even the 'burbs-and with a new location slated to open this month at Columbus Commons-juicing is officially a trend. An expensive one. Few purchases induce such an intense internal cost-benefit analysis, but there's something about throwing down $10 for 8 ounces of juice that's hard to stomach. Not difficult to stomach, of course, is the juice itself. Depending on how I'm feeling, I can go sweet (Native Cold Pressed's Sweet Beet), spicy (Alchemy Juice Bar + Cafe's Orange Zing) or even dessert-like (Samba Fresh's Proteina Choco). Each enzymes-packed bottle includes a couple pounds of organic fruits and veggies, meaning it's lunch on the go that I'm actually better off for consuming. Fancy juice: the one thing that could kick my Starbucks-a-day habit. alchemyjuicecafe.com, nativecoldpressed.com, sambafresh.com