The latest round of releases from Makeup Revolution target products from Anastasia Beverly Hills, Urban Decay and Tarte.
Our favorite knockoff makeup—ahem, dupe—brand has done it again! Makeup Revolution’s newest releases clearly target cult favorites new and old, but how well do they succeed at their goal of offering an affordable alternative to some of the biggest names in beauty?
We’ve covered Makeup Revolution’s dupes of Urban Decay, Lorac and Too Faced before. With new launches late last year and early this, Makeup Revolution tackles two new brands—Anastasia Beverly Hills and Tarte—and takes on Urban Decay once again.
The reigning ruler of palette dupes released four Reloaded palettes late last year. Three of them—Vitality, Division and Fever—target Anastasia Beverly Hills Modern Romance, Anastasia Beverly Hills Subculture and Urban Decay Naked Heat, respectively. The fourth, Newtrals 2, doesn’t seem to be a direct dupe of anything, though some have compared it to palettes from Huda Beauty. The name likely is a reference to its New-trals vs. Neutrals palette from a few years ago, which itself was often considered a semi-dupe for both Too Faced Sweet Peach and ABH Modern Renaissance.
I, lover of all things warm-toned, already own Naked Heat, so I bought Reloaded Fever for a full wear test. I don’t own any ABH palettes yet—I have my eye on that Soft Glam one!—but the folks at Ulta in Upper Arlington were kind enough to tolerate my swatching and photo-taking for the purposes of this post. (Want to see wear tests of those? Let me know in the comments!)
MR Reloaded Fever vs. UD Naked Heat
I was one of those uber-fans who ordered Naked Heat the day it was available, then checked my mailbox anxiously every 15 minutes from the time I hit “submit order” to the time it actually arrived. I wore it almost exclusively for at least a month. To say I’m a fan is an understatement. So here’s the breakdown:
Cost: $7 vs. $54
Brush: Dual-ended brush vs. nothing
Mirror: None vs. large
Packaging: Cheap, light plastic vs. heavier, substantial plastic
Wear time: Both last all day without getting muddy
Shade swatches: Mattes are nearly identical; shimmer shades are quite close. On the eye, colors are virtually indistinguishable.
Pigmentation: MR’s matte shades typically need a little more building to get to the same intensity of the corresponding UD ones, but it can be done. Shimmer shades are equally pigmented across the board.
Availability: Both at Ulta and respective brand websites; Naked Heat also available at Sephora.
The verdict? While I adore Naked Heat, the Makeup Revolution dupe is so nearly perfect that I can’t justify the $47 price difference.
Scroll through the photos above for swatch comparisons of Fever vs. Heat, as well as the ABH palettes, with more information and observations on each.
Released since the Reloaded palettes are Too Faced’s Chocolate Gold palette and ABH’s Soft Glam. It seems likely that Makeup Revolution will tackle these gorgeous palettes at some point also, and when it does, we’ll be here to give you the lowdown!
Oh, and lest we forget—Makeup Revolution has duped our all-time favorite concealer, Tarte Shape Tape! I was late to the game, sadly, and didn’t snag my shade before the line sold out at every Central Ohio Ulta and ulta.com. There’s a swatch comparison in the slideshow above that looks quite promising, but I’m hoping to do a full wear test when my color is back in stock.