Pitting Tarte's Shape Tape concealer against Makeup Revolution's dupe

In 2016, Tarte took the makeup world by storm with the release of its Shape Tape concealer. This year, budget-friendly brand Makeup Revolution released its version of the cult favorite. Our makeup-obsessed editor tested both to see if the dupe lives up to the real deal.

To say I’m a fan of Tarte’s Shape Tape concealer is a bit of an understatement. I may or may not have sworn, at one point, to never use another concealer again. This stuff is just that good.

I have chronic, genetic dark circles that persist despite how much sleep I get—thanks, Mom—and spent most of my teens and 20s searching for the right combination of products to conceal them in a way that both looked natural and was long-lasting. In 2016, Tarte finally gave me that solution in a single product: Shape Tape.

At nearly $30, it’s a bit of an investment product, but such a tiny amount goes such a long way that I was more than happy to shell out for a new tube every four or five months.

Then I discovered Makeup Revolution’s Conceal & Define concealer.

I’ve written about Makeup Revolution’s dupe products before; the brand is known for copying high-end eyeshadow palettes and more. When I saw in March that the latest round of releases included a dupe for Shape Tape, I knew I had to put it to the test.

Shade Range

Shape Tape now is available in 14 shades, though it’s worth noting that only three could be used by people with deeper skin tones. My current shade is somewhere between Light Sand and Light Medium, though I make Light Sand work by just blending my foundation over it. Undertone variations include neutral, pink, yellow and peach for lighter shades, and neutral, warm and cool for darker ones.

Conceal & Define comes in a whopping 24 shades, plus a white mixer. Seven of the shades are great for those with darker skin; C4 is a perfect match for my skin, while C3 is a good match if I’m looking for a slight highlight. Lighter shades have neutral, pink,, yellow, golden or peach undertones; darker shades have neutral, warm and cool.

Coverage and Wear Time

Both are marketed as full-coverage concealers, though Shape Tape requires considerably less product to cover my dark circles. Conceal & Define does build well, however, and both require just a light dusting of powder—I use the NYX HD Finishing Powder in Banana—to set.

My only major complaint about Shape Tape is that it typically outlasts my foundation, leaving me with a reverse-raccoon effect of light circles hovering under my eyes. While both products are wonderfully long-lasting, I think the Conceal & Define fades just slightly throughout the day in a way that might actually work better for my personal needs. With both products, I was ultimately happy with how much remained under my eyes after a 10-hour workday (that I unfortunately forgot to take photos of).


Obviously, this is a major factor. Shape Tape is $27 for 0.33 oz; Conceal & Define is $7 for 0.11 ounces. Comparatively speaking, then, Conceal & Define is a few dollars cheaper on an ounce-for-ounce basis. Both products are available from the respective brands’ websites, local Ulta stores and ulta.com, though Ulta only has 18 of Conceal & Define’s shades.

Both products are packaged in plastic tubes with oversized doe-foot applicators, so there’s no inherent benefit to choosing one over the other in that regard.

The Verdict

This is a rare toss-up for me. On one hand, the two work out to be almost similarly priced per ounce, especially when you consider that I need to use a little more Conceal & Define to get the same coverage that Shape Tape provides.

On the other hand, Shape Tape lasts a bit longer than Conceal & Define. That works well for my purposes, but it might not for everyone. 

But when you consider the outstanding shade range in Conceal & Define, the choice seems a little more clear … especially if you’re one of those who can’t find a good shade match in Shape Tape.

Neither Tarte nor Makeup Revolution test on animals, and both Shape Tape and Conceal & Define are vegan.

It pains me to say this, but I may well have found my new holy grail concealer, if only because Makeup Revolution has a better shade match for me. Looks like I’ll need a knife and fork, as it’s time for me to eat my words. I have a new favorite.