Fashion: What Are You Wearing? Web Smith

Name: Web Smith

Age: 30

Hometown: Houston

Neighborhood: Merion Village

Job: Co-founder of Mizzen+Main (an e-commerce menswear and home goods brand that is opening its first retail location in the Short North this Friday; )

Style icons: Ralph Lauren, JFK

Describe your style: "Classic, timeless."

Hat: From Mizzen+Main, $48. "We got these made by Ebbets Field Flannels in Seattle. They are famous for remaking the old negro league baseball hats. ... Mizzen+Main is a truly American brand. It's a form of patriotism to me. As we younger companies source from American manufacturers, we put pressure on the larger companies to follow suit."

Jacket: From J.Crew. "I don't like being too formal, but I never know what I'll have to do during the day or who I will have to meet with. I might have to meet with investors, and I'm a kid to them. I need to look professional."

Shirt: By Mizzen+Main. "This is one of our proprietary fabrics. It is wrinkle free, anti-microbrial, stain resistant."

Laptop case: By Herschel from Milk Bar. "Those guys in the Short North - Tigertree, Milk Bar, Sole Classics, Brigade - they've all been really supportive of Mizzen+Main and I always go to one of them before heading to Easton."

Wallet: By Repertoire at Brigade. "This thing isn't breaking anytime soon."

Tablet case: By DODOcase. "It looks like a book. I like it because flight attendants don't mess with me."

Shoes: By Cole Haan. "I got these a year-and-a-half ago. My dad taught me to shine my shoes every day."

Watch: By Timex. "I don't like expensive watches and jewelry. I'm just not that guy. I also drive a Jeep and will always drive a Jeep."

Sunglasses: Wayfarers by Ray-Ban.

Socks: By hook + ALBERT from Mizzen+Main.

Jeans: By Raleigh Denim from Milk Bar.

Belt: By Southern Tide.