FMMF announces Young the Giant, Awolnation among acts for second year

Andy Downing, Columbus Alive

Editor's note: Father John Misty is no longer playing FMMF. For more on why he's been dropped from the lineup, check out this blog post.

Fashion Meets Music Festival, which is returning for a second go-round this Labor Day weekend, just announced its first batch of headliners.

The fest started announcing performers on March 18 through a series of hints posted to its Instagram and Twitter accounts. Some clues were quickly decoded - fans almost immediately pegged "We've waited all our lives to see this artist" to Andrew McMahon in the Wilderness - while others proved more difficult to crack. "Don't be a lone ranger when this artist performs," which elicited guesses ranging from Beck to Pharrell Williams, actually referenced Massachusetts-born singer-songwriter Rachel Platten.

A publicist for the fest confirmed a number of additional performers, including FMMF house bandO.A.R., which performed during last year's inaugural event,Long Island alternative rockers Taking Back Sunday, electro-rock quartet Awolnation, eclectic jam-reggae collective SOJA, Nashville pop-rockers Our Vintage Film, Carbon Tigers and The Nearly Deads. Also featured on the bill are a number of bands with Ohio ties, including Playing to Vapors, Northern Whales, Nick D' & the Believers, Captain Kidd and Truslow.

Following last year's fest, which included the controversial selection and subsequent parting of ways with headliner R. Kelly, organizers significantly scaled things back. This year's FMMF will take place over the course of two days (Saturday and Sunday, Sept. 5 and 6) rather than three, and its overall footprint is markedly smaller.

The designer marketplace, which was held in the Greater Columbus Convention Center in 2014, has been relocated to the festival grounds in an effort to better integrate the fashion and music elements. Additionally, FMMF will not include individually ticketed events at venues like Nationwide Arena or LC Pavilion, instead focusing the action on four Arena District-located stages.

In an attempt to alleviate the confusion surrounding last year's ticketing structure, organizers also did away with the mix of paid and free events, adopting a more traditional admission policy.

"We are thrilled to bring FMMF back to Columbus for the second year in a row. Since last year's Festival, we've been considering all of the feedback we received and working to turn those ideas into actions," said FMMF director of communications Melissa Dickson in a press release. "I think everyone who attends … will be able to see how much we've grown and what our vision is for the future."

Early Bird tickets for the two-day event, which go on sale at 10 a.m. on Friday, March 27, are priced at $49 for a single-day general admission ($99 VIP) and $89 for a two-day general admission ($175 VIP). Children under 10 will be admitted free with a ticketed adult. These prices are expected to increase as the festival date draws closer.

In addition, FMMF will host official after parties at venues city-wide on Friday, Saturday and Sunday of festival weekend.

Expect more artists to be added to the roster in the coming months, with a final lineup featuring more than 45 musical performers. A full slate of fashion designers and retailers is also forthcoming, with an announcement currently scheduled for April 7.

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FMMF 2015 lineup (so far)

  • Awolnation
  • Young the Giant
  • Allen Stone
  • Milo Greene
  • Bahamas
  • Taking Back Sunday
  • O.A.R.
  • SOJA
  • Andrew McMahon in the Wilderness
  • Rachel Platten
  • Our Vintage Film
  • Carbon Tigers
  • The Nearly Deads
  • Playing to Vapors
  • Northern Whales
  • Nick D' & the Believers
  • Captain Kidd
  • Truslow