Staff pick: Santigold explores commodification on buoyant 99 Cents

Andy Downing, Columbus Alive

Santigold's latest,99 Cents, finds the arty, shape-shifting musician exploring high-minded issues of commodification and commerce atop a buoyant, anything-but-budget musical backdrop. "Ain't a gambler but, honey, I'd put money on myself … cause my brand of vainglory is much better for your health," she sings on "Can't Get Enough of Myself," an earworm of the highest order that would sound comfortably at home on most forward-leaning R&B stations.

Elsewhere, Santi high steps through the swaying, rhythmic "All I Got," stretches out on the dark, spacious "Before the Fire" and teams with ex-Vampire Weekend member Rostam Batmanglij for "Chasing Shadows," a track that largely sticks to the sunshine, bounding along on Faberge-fragile synthesizers one could picture lacing a VW track. Or, in a move befitting the packaged-for-consumption concepts explored within, perhaps a Volkswagen commercial.

Newport Music Hall

7 p.m. Wednesday, April 20

1722 N. High St., Campus

promowestlive.org

ALSO PLAYING: DonMonique