Prime Time

Staff Writer
Columbus Monthly

Eye shadow primers

Laura Geller Lip & Eye Spackle

2 out of 5

Pros: Concealer-like coverage creates a smooth base for eye shadow, and the included lip primer is effective for matte color

Cons: Eyecolor showed signs of wear and tear by midday

Available at and Sephora, $23

Tarte Lifted Natural Eye Primer with Firmitol

5 out of 5

Pros: Eye shadow doesn't move an inch all day, plus the Firmitol is supposed to tighten eyelid skin over time

Cons: None

Available at Sephora and, $20

Urban Decay Eyeshadow Primer Potion

4 out of 5

Pros: Keeps shadow locked to your lids; comes in both nude and a new shiny champagne color called "Sin"

Cons: Didn't hold up quite as well as Tarte's Lifted, although the difference was slight

Available at Sephora and, $17

Mascara primers

Clinique Lash Building Primer

4 of 5

Pros: Adds length and creates separation, plus helps curled lashes keep their shape

Cons: It can weigh down lashes if you don't let it dry before curling or applying mascara

Available at Clinique counters and, $13

Estee Lauder Lash Primer Plus

3 of 5

Pros: Adds a bit of length, and helps lashes keep their shape when curled

Cons: Tends to cause clumpiness -- make sure you let it dry before curling or applying mascara

Available at Estee Lauder counters and, $19

Shu Uemura Lash Repair

5 of 5

Pros: This thin, clear liquid helps make lashes stand out, and used twice-daily over time it'll protect and strengthen lashes

Cons: None

Available at Sephora and, $22

Foundation primers

Benefit "That Gal" Face-Brightening Primer

2 of 5

Pros: Pink in color and a bit lotion-y, which might explain that "brightening" claim

Cons: Brightening look doesn't last long, and foundation doesn't either

Available at Sephora and, $28

Sephora "Tricks of the Trade" Anti-Shine Primer

1 of 5

Pros: This clear gel smoothes on fast, much like Smashbox's

Cons: Didn't give any noticeable longevity to foundation

Available at Sephora, $18