Beauty: Neon eye shadow

Staff Writer
Columbus Alive

Granted, it's hard to miss neon makeup, but recently this stuff been all over the place.

Combustible colors lined the lids of many a model at the recent Paris Fashion Week. Vivienne Westwood's girls donned alternate neon shadows in her 2011 Red Label collection. Then there's that blazing red eye mask in Florence + the Machine's "Dog Days are Over" video.

It's easier than you'd think to translate this runway look to real life.

You can turn to the usual suspects for this risky paint job: NARS and MAC have neon shadows and liners, and Urban Decay's Big Fatty mascara comes in colors like Indigo and Electric Blue.

There's a made-for-Sephora-only brand, Make Up For Ever, with yellow and pink shades that are so bright, your eyes sting just looking at them. Even CoverGirl is in on the act, with a couple of four-kit shadows with neon groupings.

To guide you in garnering a good kind of gasp, we enlisted Leigh Ann Ehmann, owner of Make You LLC, who also does the monthly makeovers on "Good Day Columbus."

Here are her tips for prep and application:

- Groom your eyebrows so the look is polished.

- Always start with a lid prime r. You don't want that attention-grabbing color melting in the creases halfway through the night.

- Make your chosen color pop by layering a neon cream eye shadow with a similar shade of powder shadow. To do this, brush on the powder shadow as a base, from lash line to crease; paint the cream shadow on top; and over that, pat the first powder shadow with a brush or fingertip to intensify the color.

- Or t ry using an earth -toned shadow on the lower lid, and then outline the eye with a neon liner. Finish with a neon-hued mascara of the same color on the bottom lashes and black mascara on the top set.

(Pictured makeup: Make Up For Ever eye shadow in Neon Pink, Urban Decay eye pencil in Electric)