Calling All Style-Loving Mamas
Trend-savvy mamas have a new shop to try-and this week, for a discount.
Hot Mama, a retail brand that caters to the fashion-conscious mom, is opening a new location Wednesday, May 1 at 10 a.m. at Polaris. The store will offer 10 percent off all items through May 5, and the first 50 customers to come in each day will receive a $25 gift card.
Hot Mama carries quite a variety of brands, from BB Dakota to TeaNRose to Free People. The company's goal is to empower moms with a friendly environment and flattering clothing that keeps trends in mind.
The concept stemmed from a shopping experience founder Megan Tamte had as a new mom. After pushing her baby through the small aisles of a Nordstrom in a stroller, Tamte writes that she left empty-handed and frustrated. She decided shortly after to open a store with a little more to offer mothers.
The company will open a second Columbus location at Easton in June.
Gingham Shirting, Splendid: $128
Audrey Skinny in Punch, Kut: $79
G1 Jane Jacket, Paperboat: $138
Ikat Flirt Skirt, True Grit: $88
Charming Stripe Racer Tank, True Grit: $58 (not yet in stores)
Gladiator Sandal, Franco Sarto: $99 (in-store only)
-Taylor Rogers, @rogerstaylorj
Photos courtesy of Hot Mama