Fabletics Brings More Fit Fashion to the Scene

Jenny Rogers

Fabletics, co-founded by Kate Hudson, launched this winter to rave reviews. Chief stylist Ginger Ressler answers our questions about the fit-fashion trend.

Fit fashion is officially a thing. But, is this style choice a trend or something you think reflects our collective lifestyles today?

I believe this is a reflection of what our lifestyle is today-women now are constantly on the go and, sometimes, there isn't time to change in between picking the kids up from school or going to dinner with your girlfriends. Women need clothing that is comfortable and can take them through their day.

Let's talk product specifics … any favorites?

I am loving our new midi-length sports bras, which we have coming out next month; they're actually a great fashion piece for summer and could be paired with shorts or a flirty skirt. I'm pregnant with my fourth child, so I'm all about our Salar capri leggings with a fold-over waistband. They're great for pregnant women to accommodate their growing bellies as they stay active and fit.

Leggings outside the gym ... what's your advice for pulling it off?

For a work-appropriate outfit, you can pair leggings with a great pair of booties, a relaxed tee and a blazer-a totally polished, fashionable and comfortable look! You can go casual by throwing on a muscle tee or tank with a lightweight bomber jacket and finish off the look with cool sneakers or flat sandals.

The line made a big splash because of Kate Hudson's connection. Why is Kate a good face of an athletic line?

As our co-founder, we're not only fortunate in having one of the world's top fashion icons working with us, but her energy embodies our brand. She shares our mission in helping inspire women to be active and lead healthier lifestyles.

What sets this line apart from the others? Do you worry the fit-fashion market will become oversaturated?

We are a fashion-forward activewear brand-our design team is a mix of apparel and activewear designers, so we're offering a range of items to fit today's lifestyle. We have amazing, functional pieces for a woman who is serious about her workouts but will also wear our pieces to mix with her everyday wardrobe.