The Drexel Theatre Kid Fest
That's why the Drexel hosts Kid Fest, an annual summer film series for children, said Kevin Rouch, theater director. The series runs through Aug. 1.
"It's our chance to get some kids in the theater," he said. "We want to get people in that wouldn't normally come to one of our films."
The lineup for the event usually includes a variety of animated movies and narrative films, he said. He also likes a mix of old favorites and newer movies. The series is a great opportunity for parents to take their children to the theater for the first time or to introduce their kids to a movie they loved growing up, Rouch said.
The theater will offer some special entertainment in the lobby before the films. The free activities will include face painting, entertainers and giveaways. The schedule of preshow events is listed online.
The highest ticket price is $3 during the series. Admission costs are kept low so the whole family can attend, Rouch said.
"That's a touchstone," he said. "This is not a revenue producer for us. It's a way to give back to the community."
The Drexel also offers specially priced snacks during the films.
Younger patrons often are surprised by the look of the art deco-style theater, which opened in 1937.
"It's a great reaction," he said. "Even little kids can appreciate it when something has been around for a long time."