10 Tips for Incorporating Videography in Your Wedding Day

Staff Writer
Columbus Monthly

It wasn't that long ago a wedding video meant Uncle Joe was standing in the back of the church with his VHS camera, videotaping the entire event. There's even an "Everybody Loves Raymond" episode where Raymond gets into trouble with his wife, Debra, for accidentally taping over the video of their wedding ceremony. My, how times have changed.

Hiring a professional wedding videographer has become nearly as common as hiring a still photographer. That wasn't the case even a decade ago.

"Blue Skies was created after Chris and I couldn't find a wedding videographer for our wedding 10 years ago," says Julie Hedrick, who owns Blue Skies HD Video & Film Productions with husband Chris.

Central Ohio pros offered ideas for wedding-day videography that'll stand out from the pack. Read on for our top 10.

1. Value audio-stories, anecdotes, laughter and tears-more than anything else.

"Photographs can tell thestoryof your day visually, but cannot capture the words spoken on the day," says Ben Hartley, one of the owners of Style & Story Creative. "The statements of love and support from family and friends are some of the most important gifts you receive on your wedding day. Hire someone that will preserve them for you."

2. Shoot in color.

"You can change it to black and white in post-production," says Dave Fisher, owner of Fisher Post & Graphics, who also teaches videography at Ohio State University.

3. Forget having the video edited the same day.

"Your guests just sat through the wedding," says Hedrick. They're not likely to sit and watch it over again at the reception.

4. Have a consultationwith the videographer first.

"We usually meet with (the couple) and get a feel for them," says Michael Walker, who owns Iconic Media with his wife, Courtney. "We use that time to really get to know the couple."

5. Use drone-mounted video cameras judiciously.

"We use it so we can get aerial video," Walker says. "If there is a beautiful church, or you're shooting at Ohio Stadium, it helps set the mood for the location." While drones can be used to get great footage, they have to be used with caution, Hedrick says, as do other pieces of video equipment. "Most brides and grooms don't want (their wedding) to be a television set," Hedrick adds.

6. Notify the still photographer that a videographer will be filming the wedding day.

"The still photographer has to be aware that you're hiring a videographer," Hedrick says. The two often team up during the day, and a photographer won't want to be surprised at the presence of a videography team.

7. Use available light for more realistic footage.

High-quality, top-of-the-line cameras will provide great footage with natural lighting, even at a reception, Walker says. When interviewing videographers, couples should ask about the quality of gear that will be used.

8. Use a videographer's time to tell a story of the entire day, not only the ceremony.

"Look at their website," says Gertrude Worley, owner of GWV Productions. "Look at the wedding videographer's storytelling skills." "Things have become so cinematic," agrees Walker, noting his company offers a variety of packages, from highlight films and feature films edited and set to music to a documentary of the entire day.

9. Pre-production interviews with close friends or family provide great background footage for the couple's story.

"We invite the couple to come over for 'pre-production' interviews," Hartley says. "The couple brings with them one person who is of great importance to them, often a close friend or family member. We then privately interview each of them, recording the audio. This gives us great direction for that this couple's unique story is and shapes the way that we shoot the wedding day and, ultimately, tell their story."

10. Use the couple's favorite music genre to build their story.

"You can learn a lot about the couple based on their music preferences," Walker says.