Gadget Spot: Samsung DualView
Next week Samsung rolls out a yearlong, $50 million TV, print and online ad campaign for their newest gadget.
It's not a TV (Samsung already ranks second in TVs sold). It's not a mobile phone (they also have a strong foothold there). The hefty ad campaign is for their new DualView digital camera.
The DualView gets its name from two LCD display screens - one on the camera's front and one on the back.
If you have to ask why someone would need a viewfinder next to the camera's lens, you obviously are not a member of the growing legions who take digital photos that include themselves.
Surely you've seen a person taking an arm's-length self-portrait in front of Ohio Stadium or some other landmark. Surely you've seen one half of a smiling couple holding their camera, pointing back at a scene of what they both hope is a shot of the two of them.
With more and more people snapping more and more digital photos and uploading them to websites, blogs and other social-networking sites, Samsung hopes to increase its current six-percent market share to something more on par with Sony, Canon and Nikon - the current titans of the digital camera world.
The Samsung DualView TL220 Digital Camera (selling at HH Gregg for $285) is available now. The gadget delivers a 12.2-megapixel photo. Its 27-mm wide-angle lens offers a 4.6x optical zoom in addition to the camera's 4.6x digital zoom.
As with other cameras at this price, you get stabilizers that minimize distortion from shaking and vibrations. The DualView is capable of taking low-light and action photos without using its built-in flash. Face-detection technology optimizes pictures of your family, friends and pets.
The pocket-size camera has 100MB of internal memory and holds a microSD card for additional memory. It can shoot short 720p high-def videos as well as still pictures. It works with PictBridge printers. But unlike the competition, the DualView has a three-inch touchscreen display on its back and a 1.5-inch display on its front.
When snapping pictures of very young children, that front screen can display animations to hold a child's attention and elicit a smile. In all other cases, it's there to make sure your aim is perfect when you really want to get yourself in the shot.
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