Q&A: Josh Goodson of Local Yokel Foods
In a way, Josh Goodson's life has come full circle. He grew up on a farm in Powell, traveled for jobs that eventually vanished and came home to start Local Yokel Foods, a grocery store that delivers organic, locally-grown goods across Central Ohio.
When my wife and I were in Cincinnati, we saw the Schwan 's man. They deliver ice cream and chicken patties. I thought, "If they can do that with ice cream, processed foods and stuff like that, I wonder if you could do that with fresh fruit and veggies."
In February , I was laid off for the second time in two years . We decided that maybe we should try something on our own, so this idea came back. We found out that almost every city has one. It's unique for Columbus.
Local Yokel is basically an online grocery store. Our goal is to have any food items that you would have at the grocery store available at Local Yokel to be delivered to your home. We have fresh stuff, but then we have salsa, honey, maple syrup, mustard, milk, eggs, meat.
The best advice I've ever received is remember your priorities. Running the business feels like your life, and in some ways it is. But it's not really what's important. My mom tells me that a lot.
The house my parents grew up in was built by my great-great-grandfather. I grew up on 80 acres just to the north of Powell. We didn't have a neighbor for a quarter-mile. I raised pigs and sheep and had a huge garden every year.
Fresh produce just tastes better. Growing up in that kind of atmosphere, you just don't realize that some people have never had a tomato that hasn't come from the grocery store. You can talk about the health benefits and everything. But when it comes down to it, people aren't going to eat it unless they like it.
Three things I can't live without are family, good food and the outdoors.
In my spare time, I like to ride my bike. Oddly enough, I love to bake. If I have the time, I'll bake a pie.
My dream is to hike the Appalachian Trail some day. Nonstop, start to finish. I'd take five or so months and just go. My wife says when we retire I can do that - and she'll join me for a month.
Know someone doing cool things around Columbus? E-mail John Ross at firstname.lastname@example.org.
Name: Josh Goodson
Last movie you watched: "Temple Grandin"
Last song you listened to: A Nickel Creek song on my iPod
Last great meal you ate: A pot of chili the other night
Last place you traveled: Rockford, Illinois, where my wife is from
Last thing you bought: More delivery bins