CMH Fashion Week Bridal Runway Show Spotlight: Joan's Bridal Couture

What's your background?

I have been doing this for over 25 years! I'm originally from New York, but I moved here about 15 years ago for my job; I was working on the design team with The Limited. Then, about eight years ago, I decided to open up my own store. We're a full-service bridal salon specializing in custom gowns and pieces for the whole bridal party, from the bridesmaids and mother of the bride to the guys.

Tell us about your custom gowns.

We sell Allure gowns, veils, accessories and shoes here at the store, but I also create custom gowns by request. Brides today are more non-traditional; they're savvier. And they know what they want. It's rare a bride comes into my shop and has no idea what she wants. If we can't find the right gown for them from my selection, we can offer to do a custom dress. I limit myself to 12 custom gowns a year.

You showed at last year's inaugural bridal runway show-what was the experience like for you?

Last year was amazing. We didn't know what to expect, but the audience was so receptive, and the event totally surpassed my expectations. As a designer, you're sending your vision down the runway, and you don't know how the crowd will receive it. But the crowd was so engaged, and it felt great.

What do you have in store for this year's show?

I'll have seven looks that will be non-traditional and sophisticated. Definitely expect a pop of color, because I'm all about color.

Top: Joan Madison (photo by Scott Cunningham Photography); Above: A Joan Madison couture gown (photo by Karen Marie Photography)