London's Bride and Formal on Main offers glitz, glam and budget-friendly gowns

Staff Writer
Columbus Monthly

Bride and Formal on Main is Natalie Dorn's third baby. The mother of two-and lifelong London resident-has grown her business gradually over the last three years and now draws brides from across Central Ohio who want a bit of bling, glamour and sparkle for their big day.

You'll notice the shop by its window display of daring prom and special occasion gowns, but the real treat is in the back: walls lined with gowns by Allure, David Tutera for Mon Cheri,Wtoo, Stella York and more. Bonus: All gown are less than $2,500.

"We're here for the moderate bride," Dorn says. "A lot of girls don't have more than $1,000 or 1,500 for their dress, but they should still be able to find beautiful lace, great looks."

One of Dorn's surprising best-sellers has been her line of Stella York gowns, despite the fact she's only carried the collection for a season. "I think it has to do with the fact that she designs for the $1,000 bride," Dorn says.

The shop recently brought in gowns from Justin Alexander, to round out the diverse collection of looks. Dorn also sells belts, shoes and big-day bling, including an incredible line of jewelry from David Tutera. To make an appointment, call 740-845-1250.