JetBlue out, Direct Air in
First, the bad news...
JetBlue announced today that it will discontinue operations in Columbus, effective January 6, 2008.
"We are taking the difficult but necessary step to discontinue operations in these two markets," CEO Jeff Barger said. "After more than 12 months of service and a detailed review of traffic and revenue trends in these two cities, we have decided to redeploy our assets."
The airline began service to Columbus in October 2006 with four daily flights to New York/JFK and one daily flight to Boston/Logan.
Now, the good news...
Myrtle Beach Direct Air, a service based in Myrtle Beach, Sout Carolina, announced new non-stop jet service between Rickenbacker Airport and Myrtle Beach every Friday, Saturday and Monday beginning March 7, 2008.
“The return of non stop service will allow Columbus residents to take advantage of low airfares and convenient schedules," company president Ed Warneck said in a release. "Now, instead of driving and spending 14 hours in a car, everyone can fly non-stop and be on the beach or at their favorite golf course in less than 90 minutes."
The airline is offering special introductory one way fares of $79. They must be booked by October 31, and travel must be completed by October 31, 2008. Reservations can be made on line at myrtlebeachdirectair.com or by calling 877-432-3473.