MTV will actually play music videos again

Staff Writer
Columbus Alive

In a revolutionary move, MTV — the channel best known for educational programming like "16 and Pregnant" and "Jersey Shore" — is planning on playing actual music videos again with the return of "120 Minutes." I know, MTV still technically plays videos between 3 a.m. and 9 a.m., but there's only a small group of insomniacs watching at those wee hours of the morn. And, those videos usually suck.

It's good news to hear "120 Minutes"— the weekly showcase for alternative, metal and independent music — will be returning, especially in its original format (videos, interviews, performances) and with host Matt Pinfield. Pinfield is one of the original hosts of “120 Minutes” and was always an enthusiastic promoter of the music featured on the show. There’s not a scheduled premiere date yet, but an online version, “120 Seconds” will debut this Friday on MTV Hive. Alive's Web Producer Brad Keefe had the appropriately awesome idea of drinking Dogfish Head’s 120 Minute IPA (18 ABV) while watching.